{"id":1363,"date":"2022-06-13T13:52:12","date_gmt":"2022-06-13T13:52:12","guid":{"rendered":"https:\/\/www.automationninjas.com\/the-trick-to-writing-email-newsletters\/"},"modified":"2024-04-25T13:25:59","modified_gmt":"2024-04-25T12:25:59","slug":"how-to-write-great-newsletter-content","status":"publish","type":"post","link":"https:\/\/www.automationninjas.com\/blog\/how-to-write-great-newsletter-content\/","title":{"rendered":"How to write great newsletter content"},"content":{"rendered":"

If you\u2019ve received a few newsletters in your time, you\u2019ve probably seen the good, the bad and the ugly. Today, I am going to be teaching you how to create great newsletter content that gets your readers hooked.<\/strong><\/em><\/p>\n

How many emails land in your inbox every morning? If you\u2019re anything like me, a fair few. <\/p>\n

I, like many other people, receive an influx of emails every day that I pay little to no attention to. Unless it is directly intended for me or the subject line and preview has reeled me in, the likelihood is that my thumb is going to swipe it allll the way into the trash. <\/p>\n

Now, this isn\u2019t surprising to me because I know that the average open rate for emails is currently sitting at around 16.97%.<\/a><\/p>\n

You may be looking at the title of this blog and wondering \u2018\u2019Well, if the open rate is so low, why would you encourage me to write MORE emails? Is my time not spent better elsewhere?\u2019\u2019 <\/p>\n

I understand why you may be thinking that! But, you would be wrong. <\/p>\n

Today, we aren\u2019t just talking about any old email. We\u2019re going to be talking about how to write a great email newsletter. <\/p>\n

In this blog, I am going to be teaching you how to write incredible newsletter content that will have you sitting comfortably in that 16.97%.<\/p>\n

As newsletters should not be a sales pitch, (we\u2019ll touch on this one later) it is a great chance to nurture your list and hold a place in their lives. Even if that place is with their morning coffee before the day gets started.<\/p>\n

81% of marketers say their most used form of content marketing is email newsletters. With that statistic in mind, it\u2019s only right that I teach you how to hit the ground running and get that newsletter content nailed.<\/p>\n

It\u2019s a newsletter, not a sales pitch!<\/h2>\n

I mentioned that I would touch on this again and, I\u2019m making sure it is the first thing on this list because it is super important.<\/p>\n

The point of a newsletter is to be able to educate your list while giving them a look into exactly who you are while building their trust and establishing a relationship all at the same time. You just won\u2019t get there if each newsletter that you send is flooded with sales and promotions. <\/p>\n

Having the occasional reminder in there about a deal you have on is fine. But 99.9% of your content needs to be aimed at nurturing your audience, not selling to them. So, make sure that your newsletter content isn\u2019t inundated with sales pitches and discount codes.<\/p>\n

Keep the sales pitch close to your chest for now and focus on writing a great newsletter that people are excited to open each time it lands in their inbox. If you want to learn a bit more about how to write your content in a way that builds loyalty with your customers, we have the perfect blog here.<\/a><\/p>\n

Newsletter content that has purpose:<\/h2>\n

In order to keep those that receive your newsletter engaged, make sure that you have something to say. <\/p>\n

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By the end of your newsletter, you want your readers to feel like they have gained something from reading. This makes them trust you and builds anticipation for your next one!\"How<\/span><\/p>\n

So, before you get stuck in writing your newsletter, make a plan.<\/p>\n

 Figure out what it is that this newsletter is about, what points you have to make or what you would like to educate your readers about. Doing this will also make it easy to collate any information needed for your newsletter as you will know exactly what you\u2019re looking for.<\/p>\n

Making sure that your newsletter is cohesive and flows nicely makes for a better reading experience. This is something that you need to nail in order for your newsletter to thrive.<\/p>\n

Keep your newsletter structured<\/h2>\n

Since a newsletter is a regular publication, it\u2019s important that your readers know what to expect. You want your newsletter to be an exciting part of your readers\u2019 day. They should be opening it with a buzz, excited to read whatever awesome content you\u2019re sharing. <\/p>\n

To build this buzz, you need structure. How you structure your newsletter is entirely dependent on your business, industry and the information you want to share. But start by picking a few clearly defined sections. <\/p>\n

These sections could be, for example: <\/p>\n