{"id":6248,"date":"2021-05-13T10:25:13","date_gmt":"2021-05-13T10:25:13","guid":{"rendered":"https:\/\/www.automationninjas.com\/dominate-marketing-automation\/"},"modified":"2024-04-25T21:20:49","modified_gmt":"2024-04-25T20:20:49","slug":"dominate-marketing-automation","status":"publish","type":"post","link":"https:\/\/www.automationninjas.com\/blog\/dominate-marketing-automation\/","title":{"rendered":"How to dominate your marketing automation"},"content":{"rendered":"

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Author: Mike Macdonald<\/span><\/p>\n

The technical building and reporting Ninja – Proficient in building and managing automated workflows over various marketing platforms. Creative approach to building systems that can be managed by a solopreneur or large marketing team.<\/p>\n

__CONFIG_colors_palette__{“active_palette”:0,”config”:{“colors”:{“5506e”:{“name”:”Main Accent”,”parent”:-1}},”gradients”:[]},”palettes”:[{“name”:”Default Palette”,”value”:{“colors”:{“5506e”:{“val”:”var(–tcb-color-3)”}},”gradients”:[]},”original”:{“colors”:{“5506e”:{“val”:”rgb(19, 114, 211)”,”hsl”:{“h”:210,”s”:0.83,”l”:0.45,”a”:1}}},”gradients”:[]}}]}__CONFIG_colors_palette__ <\/span> Connect with me on LinkedIn<\/span><\/span> <\/a> <\/p>\n

Marketing automation is an amazing tool for businesses to get organised and grow leads and sales. We’re going to discuss how you can dominate your automation, with a sprinkle of ninjafication. <\/p>\n

In the beginning there was marketing. Marketing will always be a thing<\/strong>. A product or service is created because there is a market for it, and you need to get it in front of the face of the ideal market for your audience for them to buy it. <\/p>\n

So marketing is created to market your product to your market. <\/p>\n

If you\u2019re incredibly lucky, you will simply launch your product, and it will be amazing and everybody will hear about it and buy it without you having to create a lot of marketing. <\/p>\n

This is as rare as dodo poop. So businesses like yours work tirelessly to create the best marketing they can to generate interest, drive traffic and get the product out there to the target audience. <\/p>\n

Marketing can be hard work. You have to learn what it is that your customers are looking for, where to find them and what to show and tell them in order for them to realise that yours is the product they need. Without being cheesy or overbearing…<\/p>\n

Then you have to create every piece of marketing perfectly and deliver it. It must be successful, or it\u2019s a waste of time and money. <\/p>\n

The pressure is on then.<\/em><\/p>\n

So what is marketing automation? And how does it fit into the picture?<\/h2>\n

You\u2019re probably using some form of marketing automation already. If you\u2019ve created an email to go out to your prospects, and you don\u2019t want it to go at midnight – when you\u2019ve finally reached that creative surge that has eluded you all day – and scheduled it for 8am tomorrow, then you\u2019ve automated some marketing. <\/p>\n

Marketing automation is a catchword for all the tools and platforms that allow you to schedule emails and social posts, create tasks for the team, segment your list, create follow up sequences, give you reports on vital KPI\u2019s, create Facebook audiences for your ads, update your CRM with hot leads, simplify your sales process and even take payments. <\/p>\n

Learn more about marketing automation here<\/a> if you are new to the hood. <\/p>\n

In a nutshell, great marketing automation can help you build<\/strong>, deliver <\/strong>and schedule<\/strong> an ideal customer journey<\/strong>. <\/p>\n

Marketing Automation Domination is our 6 month programme. It’s been handcrafted over years of building our own marketing strategy and working with clients to create and implement theirs. <\/p>\n

It’s proven to be a tasty recipe for success. We leave out the unnecessary ingredients that don’t actually add anything… and it’s surprisingly simple (and effective) when you’ve stripped all the pointless stuff out!<\/p>\n

Marketing Automation Domination (MAD)<\/h2>\n

You may already have some marketing automation platforms for your business. Perhaps you use them really well, and are getting great results. Perhaps the only time you realise you have the platforms is when you are doing your quarterly return, and the subscription fee turns up again. You think about cancelling it, but you know you really should use it for what you bought it for. <\/p>\n

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Marketing automation has HUGE potential in your business, no matter what you do.<\/p>\n

We\u2019ve helped people that sell one single machine, real estate companies, e-learning businesses, clothing stores and many more. So if you already have it in your business, make sure that you are getting the absolute most out of it.<\/p>\n

Don\u2019t just send one newsletter telling your audience all about your latest thing, use it to educate and empower your audience, help them see you as the expert and put your business firmly in the minds of your potential customers.<\/p>\n

Launching a finished project and seeing people come into your system, open emails, click on ads, get in contact and buy your amazing product is a massive buzz, and one that we love being there for. <\/p>\n

Not launching a project because you haven\u2019t worked out what all the things in software do, haven\u2019t written the emails, and don\u2019t know what to write, sucks<\/strong>. <\/p>\n

To dominate your marketing automation, you need a solid goal, a robust strategy, a bomb-proof plan to deliver that strategy, and people with experience and creativity to make it all happen.<\/p>\n

Oh, and someone to kick your butt to level up and get your part of the process done. <\/em><\/p>\n

Where to start with marketing automation<\/h2>\n

Not knowing where to start with marketing automation is one of the biggest reasons that it is not adopted in a business.<\/p>\n

There are so many platforms out there that perform similar functions, it\u2019s just a case of designing your journey and looking for the right platform at the right price for your business.<\/p>\n

There are over 8,000 platforms<\/strong> in the marketing automation sphere. <\/p>\n

It\u2019s not possible to learn everything about every marketing automation platform, but once you have as much experience in the major players as we do, it\u2019s a fairly straightforward decision choosing the right platform. <\/p>\n

There are only so many different actions that can be performed by a platform. HubSpot<\/a> is huge in the complexity it can offer (and some say in price)<\/em>. Whereas ActiveCampaign<\/a> is much simpler, with a more limited arsenal of gadgets. Yet it is still hugely powerful – if you implement a fantastic follow up and sales campaign where there was nothing before. <\/p>\n

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What to do if you don’t know where to start…<\/h2>\n

Reach out to the Ninjas. That’s what we’re here for.  We’ll figure out what’s the best path for your business. <\/p>\n

If you’re ready to dominate, then we jump straight into pulling apart your current strategy – looking at what works and what doesn’t. Most important we will plan out your existing customer journey. Even if you can’t picture this right away, we will tease out the information to map it out. You’ll find everything much easier to follow when you can see it. Once we start adding numbers in, your businesses priorities become really clear. <\/p>\n

From here we will review where we can, and should, make improvements.<\/p>\n

It could be that you are getting a huge amount of people coming to your site, or like your page, but nobody buys anything – so we look at your messaging and your calls to action. <\/p>\n

Not getting any visitors? We\u2019ll get deep into your website with an audit, and check what content you have on there, and how well it\u2019s optimised to attract people that should be interested in your product or service.<\/p>\n

If your audience is signing up for your newsletter in good numbers and still not buying, we\u2019ll look at your follow up as part of the customer journey analysis. <\/p>\n

Don\u2019t know who your target audience is? We can help you with that too. <\/p>\n

Don\u2019t understand the software? Maybe you don\u2019t need to, we can either help you learn, work out who on your team will do it, or we\u2019ll just jump in and do it for you.<\/p>\n

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Get a Ninja on the case<\/h2>\n

We are here to help you achieve:<\/p>\n