{"id":9532,"date":"2022-09-08T07:00:07","date_gmt":"2022-09-08T07:00:07","guid":{"rendered":"https:\/\/www.automationninjas.com\/?p=9532"},"modified":"2024-04-25T21:30:27","modified_gmt":"2024-04-25T20:30:27","slug":"how-to-get-the-most-out-of-mad","status":"publish","type":"post","link":"https:\/\/www.automationninjas.com\/blog\/how-to-get-the-most-out-of-mad\/","title":{"rendered":"How to get the most out of MAD"},"content":{"rendered":"

What you can do before, during and after the MAD project to get the full <\/em>benefit.<\/em><\/h3>\n

Imagine you\u2019re running a marathon.<\/p>\n

Beforehand, you train hard and prep your gear.<\/p>\n

During the race, you\u2019re fully concentrated on the run, sipping water and pre-planned snacks to power you through and keep you at your peak.<\/p>\n

And when you reach the finish line, you rehydrate and stretch – then celebrate because you KNOW you\u2019ve made that marathon the best you could.<\/p>\n

Well, our MAD project<\/strong> is a little like a marathon! To get the most of the project, you need to do the prep work before, be completely committed during, and there are things you need to do at the end to round it off nicely. You may be wondering what the heck a MAD project is. Or, you might be here as you’ve already read our content and are inspired to get your marketing automation strategy ship shape.<\/p>\n

Take a look at ‘Everything you need to know about MAD<\/a>‘ if you are feeling somewhat clueless.<\/strong><\/em><\/p>\n

In a nutshell, the MAD project gets you realigned to your goals. It provides you with the ultimate customer journey, and a heap of content that helps you attract, engage, sell and wow new customers! Plus it educates you along the way, so you can continue to create impact in your business.<\/em><\/p>\n

Once you are on the verge of signing up for MAD, or even after you have reached out and kick-started the conversation with us, there will be a few things you want to get thinking about. And, perhaps even prep for – if you want to get the most out of the 6-months working with us that is. <\/p>\n

So, let’s get into those things in this blog!<\/p>\n

Before starting your MAD project<\/h2>\n

It’s good to get your head in the game – we will ask you about your problems, pain points, goals and objectives in the kick-off call. So, if you have no idea what those are, it’s going to be a little one-sided.<\/p>\n

Note down what has worked before – and what hasn\u2019t<\/h3>\n

If you\u2019ve tried and tested certain strategies in the past, you\u2019ll have an idea of what has worked for your company and what hasn\u2019t. <\/p>\n

Don\u2019t keep these golden nuggets to yourself. The more we know about your previous results, the better equipped we are for nailing down the perfect strategies for you going forward.<\/p>\n

Write down any campaigns you\u2019ve used (both failed and successful), goals you\u2019ve aimed for and strategies implemented. If you can pull stats from your systems (automated or not) that’s even better!<\/p>\n

Do a content audit<\/h3>\n

Most businesses know that they need content as part of their marketing strategy, and many will have some sort of content already. But you\u2019d be surprised at how many don\u2019t actually know what type of content they use, what content is on their website and what content is planned for the future. <\/p>\n

Take a content audit of your website. If you already have a content plan with all prior and existing content on it – GREAT! Gold star for you! We’ll be asking for you to share that with us. <\/p>\n

If not, don\u2019t worry. We’ll get you working on a content audit as part of your project homework. The audit will include blogs, lead magnets, newsletters, etc.<\/p>\n

Make a list of the keywords and topics you currently focus on and any that you think are relevant to use in the future. (We will be asking you for this, so it’s always handy to get ahead.)<\/p>\n

In the MAD project, we create a new behavioural content plan with you. So if you aren’t over the moon with what you have in place now, you will be once we get stuck in.<\/p>\n

Gather baseline stats<\/h3>\n

You can\u2019t track progress without knowing where you started from. We’ll be asking for a variety of statistics to get a good sense of where you are before working with us.<\/p>\n

All of this will help us see where the strengths and weaknesses lie in your strategy. Plus, you will be able to compare them against stats down the line to see how successful this project has been.<\/p>\n

The standard averages we will want to see at the first instance are as follows.<\/p>\n

Email campaigns:<\/strong><\/p>\n