And how does your Success Formula fit into all of this?
Well it's more what your business has to do with Trident...
For those not in the UK - Trident is the UK's development, procurement and operation of the current generation of nuclear weapons and the means to deliver them.
That's bureaucratic bla bla for NUCLEAR FRIKKEN BOMBS.
It's a hot topic here on this rainy little island. People are seriously polarised by the Trident Nuclear Deterrent - now as much as I LOVE a good debate I've actually been sneaky here - because what I really want to talk to you about today is the three prong system.
But I think that's a lame name. So I've renamed it "Trident" - because if you can name something after nuclear programmes AND the King of the Sea's weapon of choice - you totally should.
So what the heck is Trident? Well it's what all extremely successful businesses are built on. The basic concept is that any successful business can be broken down into the three prongs:
Consulting is your one on one part of your business.
It's time directly traded for money.
In mathematical formula it would look something like this:
1T x 1n = $
1T is your time - it is one chunk of your time (T=time).
1n is one chunk of someone else's time (n=someone else).
Training is your one to many pieces.
Time traded for money multiplied a few times over.
1T x 1(n) = $
And Leverage is you doing something once, and selling it again and again.
Time happens once for product creation - but you leverage the output - and the sales are recurring.
1T x n(to infinity) = $
The important thing to note is that both Consulting and Training are finite - you can only do so much of it. Leverage has the potential to be infinite - you can sell it over and over again.
This gem stems from Sean D’Souza from Psychotactics.com. I first came across his system listening to his brain alchemy masterclass - a series of audios from some of his live training. And it's pretty damn good.
Seriously - take any empire, and you can break it down to the three prongs. I look at businesses all the time and do it.
Alice is worth around $40 million. And that's not by chance - that's hard work and business savviness in there.
The Rolling Stone Album Guide described him as "The World's most beloved heavy metal entertainer". I've seen him 3 times for good reason. He doesn't just have some awesome music - he really entertains. But Alice's successes aren't all from his music...
His Successes include:
So how do we apply the 3 prong system to Alice?
Well his one to one work includes private music performances - yes, you can hire Alice if your pockets are deep enough. But that's pretty much it. There is not only a finite amount of this that he can do - there is a finite amount people will pay for - and he's pretty much already at the ceiling for that.
His one to many though is pretty amazing. That includes his live concerts, his restaurants, his acting and his DJ'ing. There is a finite amount of this he can do, but it's much more leverage-able. And in the case of his restaurant, although it has his mark all over it (yes I have been and yes you should go!) - other people deliver the service for him. But there is only so much food they can make, and tables they can serve, at any one time.
And then there's his leverage: That would be his albums, his merchandise, the products of his acting etc. This stuff gets created once, and produced and sold time and time again.
Sean D’Souza recommends that your breakdown should be at least as follows:
How does your business compare?
How stable is your trident?
How does your business break down?
How do the three parts interact in your business?
And of course; is your business Alice Cooper worthy?
You can also check out the brain alchemy masterclass here if you'd like - it's free at the moment 🙂
Rock on now!
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Kenda Macdonald is an Automation Ninja. With a background in Forensic Psychology and an affinity for statistics and behaviourally intelligent automation – she’s not your average expert. She’s been living and breathing Infusionsoft since 2011 and has spent over 14 500 hours learning new ways to automate what people think is impossible. She’s a true nerd, and spends her waking hours helping businesses understand behaviour for super effective marketing, and relishes in simplifying over complicated processes for truly intelligent automated marketing. She’s the founder of Automation Ninjas - Experts in behavioural automation. Expect enthusiasm and a wealth of knowledge – not normalcy.
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