The working title for my book is 'Conscious Consumerism', it's all about the Art and Science of Cognitive Bias in Marketing. 

I explore how biases corrupt marketing and what you can do to help your audience make better decisions. I dig deep into an array of biases, and uncover the content that helps decisions get made.

Here's a little taster of what will be covered:

• What cognitive bias really is
• The ethics of using psychology in marketing
• The 4 times bias is going to affect your marketing
• The individual biases that ruin marketing
• The content you can create to help decisions

It's a fun and light romp through how the brain works when it makes decisions, but with actionable takeaways and real science.