We build world class customer journeys using buyer psychology and marketing automation. 

Better quality leads, higher conversion rates, more customers that stick around for longer, spend more and are happier.

Want to know how to build your world class customer journey?


Marketing Automation Domination (MAD)

You need to get s**t done. Work one to one with the ninjas to design and implement your perfect customer journey

and Projects

You need bite sized help.
Pick and choose a service to nail the problem you have right now.

Marketing Automation

You need to skill up. Access our Academy and learn how you can do it yourself with our awesome strategies

Buy the Book

Modern marketing

We evolved to survive - not buy things online. The way the brain is wired can ruin even the most carefully planned marketing. Understand how it all works with insights from neuroscience and psychology - all made accessible and actionable within our world class framework.

Who are Automation Ninjas?

Combining Marketing Automation and Buyer Psychology for Customer Journeys That Convert

As a multi award winning agency, we’re constantly pushing the boundaries of marketing automation and helping you understand your audience with insights from psychology. We bring the two together to design and craft automation journeys, ensuring you get the most efficient and effective strategies and campaigns.

We’re a team of experts in:

  • Buyer psychology
  • Marketing automation
  • Marketing strategy
  • Copywriting
  • Conversion optimisation
  • Email marketing, strategy and design and more.

Book a ninja to speak

Looking for a unique talk for your conference or event? Something that will change the way your audience approaches marketing for good? Want a talk that will blow peoples minds and have them rave about it on social media? 

Kenda Macdonald is a bestselling author and world renowned speaker, talking globally on topics ranging:

  1. Buyer psychology and its effects on marketing
  2. Sales and Marketing automation
  3. Content marketing and why the brain loves it
  4. The customer journey
  5. How the brain works and what your industry can learn from it

As a consistently top rated speaker she’ll provide you with an insightful talk, catered to your audience with takeaways and worksheets they can use to put the information into action straight away. Your audience will be excited, entertained and motivated! 

We are multi award winning ninjas


Mike Browne – CEO – Picture This Ltd

I always love working with Kenda and her Ninjas. There’s no BS. They get straight to the point and are fantastic at asking questions that force me to think about my pipelines, sales ladders and funnels from a new, previously unconsidered angle.

This results in a great plan which can be easily implemented from the beginning.

Rebecca Mountain – CEO – Impetus Consulting

The Automation Ninjas are incredible. I had lagged behind in launching my elite coaching program, because the ONLY part I could not do was my Infusionsoft® CRM programming.

The Ninjas were outstanding – they got me up and running, which allowed me to make $70,000 in one week, with only a few hours of work because the entire thing was automated.

I have already recommended 3 people to them, and I’d recommend 3,000 more.

Emma Warren – MD – Elite Staffing Solutions

We started working with Kenda and her team a few months before the world ground to a halt through Covid-19. They created a bespoke plan for our team to work to in order to improve our marketing and automation of lead generation.

They have held my hand through ensuring we produce meaningful content week in, week out and are always on hand to give advice and support.

They have revolutionised the way we look at communicating with our prospects and existing clients and every aspect of our marketing. I cannot recommend them highly enough!

Karen MacFadyen – CEO – CakeCoachOnline

372% increase in monthly sales, 266% more contacts on my list, 139% more customers.

The stats say it all.

Automation Ninjas are an essential part of my business.

Laura Card – Head of Brand and Lead Generation – Manpower

Kenda took the time to really understand our business, pointing out where we could increase the efficiency of the work that we’re doing in marketing.

I came away with some great food for thought, without the heavy sell.

Carol Clark – The Doggy Doctor – Down Dog Training and Behaviour

I’ve now got ideas for nurture campaigns, know how to deal with objections (and give outstanding offers) and the re-engagement one.

The Academy sessions are very informative, full of really important information – and great fun too. Every small business owner should join!

Arfa Iqbal – Digital Marketing Consultant

We’ve been working with Kenda on improving our list engagement and sales and a fundamental part of this process has been getting the avatars right and optimising campaigns to ensure we’ve got our customer journeys clearly defined.

We’ve seen our sales improve month on month with no signs of stopping, which is absolutely fantastic!!

If you’re serious about growing your business, I highly recommend you work with The Ninjas.

Tracey Tait – Marketing Training & Consultant – traceytait.com

Since joining the Academy I have a better grasp of my customer journey. Kenda is helping me to create that seamless customer journey I’m after.

Should you join the Marketing Automation Academy? Abso-blinking-lutely if you want your best ever mapped out customer journey AND marketing automation to support it.

Rin Hamburg – Founder & Creative Director – Rin Hamburgh & Co

If you’re looking to up your automation game but you aren’t ready to bring the experts in to do it for you just yet, joining the Marketing Automation Academy is a no brainer.

Firstly, you’ll get access to literally everything you need to know to implement your own marketing automation strategy.

You’ll also be able to join in with the living training and challenges, which are invaluable for keeping you on track.  Kenda is not only an expert at what she does but a fantastic teacher – encouraging, fun and full of practical tips and helpful feedback.