The Ninja Compendium

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Here you'll find the complete compendium of Ninjas blog awesomeness so have a scroll and click for face melting knowledge bombs.

The Epic Marketing Show – Cognitive Bias
Although we touched on cognitive bias a couple of months ago, this episode looks specifically at what Cognitive Bias is[...]
Ninjas take home Best Small Business Award
That's right! We won an award! Whoop whoop! On the 14th July the Ninjas were one of 88 finalists invited[...]
The Epic Marketing Show – What is Engagement Marketing?
In this thrilling instalment of The Epic Marketing Show I talk about Engagement Marketing, what it is and why it's[...]
The Epic Marketing Show – How Customer Decisions are Made
This week is a biggy! In the latest episode I take a look at how the human brain makes decisions[...]
The Epic Marketing Show – What is Infusionsoft?
You knew we'd get to it eventually! In this episode of The Epic Marketing Show, I tackle the fairly huge[...]
How to Create a Content Plan
Wait, what? ...is often the first response we get from marketers when we ask them about the content plan underpinning[...]
The Epic Marketing Show – The Ninja Story
On The Epic Marketing Show  this week Kenda changes tack slightly and talks about the The Automation Ninjas origin story.As[...]
5 Things we loved about SMX London
What it is SMX is a worldwide series of Search Marketing Conferences. Sounds like super nerdy stuff right - well[...]
The Epic Marketing Show – What is Marketing Automation?
On The Epic Marketing Show Kenda gives the rundown on what Marketing Automation is, what it is not, and how[...]
What we learnt from the South African Chamber of Commerce Awards
There is nothing like a strong community to make a Ninja happy. And boy did we stumble upon a community.[...]
The Epic Marketing Show – Features and Benefits
This episode looks and why features and benefits work in marketing. Understanding the difference is important as features help to[...]
Why Killer Content Matters
Content's pretty important right? If you're a regular visitor to the Ninjas blog you'll know by now that we bang[...]
Turn Your List Into A Cash Machine – Canada
We've hit 10 days to one of my most looked forward to speaking gigs this year... The Turn Your List Into[...]
What is Content Engagement?
Why is Content Engagement so important anyway? Let's talk Google for a minute... One of the biggest realisations for businesses[...]
The Epic Marketing Show – What is Buyer Psychology?
This week on The Epic Marketing Show Kenda talks about buyer psychology and how understanding your customers behave will help[...]
The Epic Marketing Show: Episode V…
The Lifecycle Strikes Back! Watch the video below and if you like what you see click over to YouTube and[...]
The Epic Marketing Show – Behavioural Marketing Automation
This weeks episode of the epically named Epic Marketing Show looks at Behavioural Marketing Automation - or Epic Marketing as[...]
Why (Ninja) Workshops are Awesome
We're big fans of marketing workshops. Webinars are cool and everything - because who doesn't love staring at their computer[...]
What is Lifecycle Marketing?
Lifecycle marketing is the secret sauce to good marketing. Which is awesome. And by awesome I mean totally rad! It[...]
This week on The Epic Marketing Show – Cognitive Bias
The latest episode of The Epic Marketing Show is live! This week Kenda takes a look at the 5 cognitive[...]
The Epic Marketing Show
We've been very busy Ninjas these last few weeks. Aside from working on enhancing our rad range of products to[...]
Content Plans are Awesome
You've got a great looking website. Your service or products are the best in the biz and you even have[...]
What is Content Marketing?
And why you should care Before we dive head first in to the swirling miasma of content marketing we first[...]
B2B Marketing Expo 2018 – A Ninja Run Down
The B2B Marketing expo brings together some of the best marketers, solution providers, tech providers, and software companies from around[...]
What is Infusionsoft – Part Three: Use Cases for Infusionsoft
Part Three: Use Cases for InfusionsoftWelcome to part three in the "What is Infusionsoft®" series. So far we've covered what[...]
What is Infusionsoft – Part Two: What Infusionsoft is NOT
What Infusionsoft is notLet's chat about what Infusionsoft® software is not. In part one of What Infusionsoft is - we[...]
What Infusionsoft Is – Part One: What is Infusionsoft?
Having helped hundreds of businesses make a success with Infusionsoft® software over the years, I get asked a lot of[...]
How much does it cost to get Expert Infusionsoft help/support?
How much does it really cost to get expert Infusionsoft help/support?First... What do you really mean by help?Before we can[...]
How Infusionsoft Help Can Go A Long Way – A Case Study
How Colour Graphics made over £100000 in sales from traffic that was leaving their site​​​​​​​"What does the ROI on getting[...]
Life Cycle Marketing – The Ninja Way
How do you define "Marketing"?If you're in the business of selling anything, providing a service, customer service, or keeping people[...]
The 13 Types Of Customers And How To Behaviourally Segment Them
When it comes to segmentation, one of the first questions I ask my clients is "What are your customer types",[...]
Why Lying works in Marketing
​ How to use lies in marketing. Deception. Enhancing the Truth. Alternative Facts. Lies. How do they fit into marketing?[...]
How To: Easily View Opt-In And Email Status In Infusionsoft
Hidden Data #1Data cleanliness is next to marketing automation godliness.But so often data is either hidden, labelled weirdly, or is[...]
Email Marketing Armageddon: The General Data Protection Regulation
The General Data Protection RegulationThe General Data Protection Regulation (GDPR) was adopted 27 April 2016 and will enter intoapplicationon 25[...]
How to Create Double Opt-In Links Like A Ninja
The question you should be asking yourself right now is “What is a double opt-in link really and why should[...]
Traditional Funnels Are Ruining Marketing
Traditional marketing funnels look a bit like this: The idea being, you throw some leads in the top - and[...]
Epic Roundup: Tags vs Custom Fields in Infusionsoft
I opened the application, and I had to blink several times to make sure I wasn’t losing the plot...What the[...]
Email Deliverability – Stop Ignoring It!
The big scary thing you're ignoring is Email Deliverability.Deliverability is everything.If your email isn’t getting delivered, nothing matters.All the hard[...]
Why You’re Building Your Funnels Wrong
All kinds of wrong I'm afraid...It's a bold statement. You may be on the right path, but you've more than[...]
Your 3 Part Success Formula
So what does your business have to do with Nuclear bombs?And how does your Success Formula fit into all of[...]
Customer Lifetime Value – Where Your Profits Really Come From
Here's a silly question: How would you like to increase your profits by up to 125%?What would you do with the[...]
75% Of Your Leads Will Never Buy – Here’s Why
Leadscoring is your new best friend....I'm going to hop straight in with some statistics leading up to leadscoring here:Only 25%[...]
Success Starts With Starting
Welcome to the Ninja Compendium! I’m Kenda Macdonald, founder of Automation Ninjas and all round behavioural automation nerd. I am[...]