About the Ninjas
Find out about how we help…
Welcome
Feeling a little curious? Want to know who we help, how we do it and why? Check out this video from our founder Kenda Macdonald
She’ll run you through our secret sauce: the process we use to help you get better quality leads that convert highly to become engaged customers that stick around for the long run.
Meet The Ninjas
We’re a team of experts in buyer psychology, marketing automation, marketing strategy, copywriting, conversion optimisation, email strategy and design and more.
As an enthusiastic band of ninjas and a multi award winning agency, we’re constantly pushing the boundaries of marketing automation. Ensuring you get the most efficient and effective strategies and campaigns.

Problems We Solve
Marketing Automation
You know you need all this malarkey but… You’re just so busy! You don’t have the time or the energy to figure it all out and make it work…
We get it! The cobbler always has the worst shoes right? It’s hard to focus on your business, especially when you have so many demands on your time already. We’ll show you how you can clear some of your plate so you’re focusing on the things that are important and help you move your business forward. Have a chat with us and we’ll help uncover your path to success and where you can get started easily.
You’ve got some automation in place, you have a few of the systems, processes and campaigns and yet… Crickets. It’s just not doing what it needs to do.
We’ll help you figure out what’s going on, where you can improve, where the gaps are and what you can do to optimise. Our marketing therapy sessions are designed to help you diagnose what’s going wrong and what you can do about it. They’re free, y
Don’t want to do it yourself? Tired of fighting with it all? Just want it to happen and want to know an expert is doing it in the best way possible?
This is our jam. We’ll help you get it nailed. Let’s have a chat, see what we can do to help, and help you get a plan in place to get it done (even if that means not working with us, we’re good like that).
Buyer Psychology
The easiest way to apply buyer psychology to your marketing is to weave it into your customer journey. Check out all our resource on psychology in the customer journey here: (link to buyer psychology blogs)
With clear insight on how your consumers are making buying decisions you’ll be able to:
- Pinpoint the exact content they want to see - increasing engagement with information and increasing traffic
- Provide the right steps in their journey for better quality leads
- Increase conversion rates
- Increase retention of customers as well as higher customer satisfaction, which means higher customer lifetime value
- Give you clarity and peace of mind that you’re doing the right things for your marketing and automation
Don’t worry! You’re in the right place to get started. You can check out our free resources and blogs here: xxxx or get yourself a copy of Hack The Buyer Brain, which is all about how to use buyer psychology in your marketing.
Lead Generation, Conversion & the Customer Journey
Keeping an audience, leads and customers engaged can be a challenge. Luckily it’s one we see often, and can be solved with some best practices and a little bit of elbow grease.
But if you want more bespoke and personalised advice, unique to you and your situation, get yourself booked on a marketing therapy session. It’s free, and you get to sit down with a Ninja and develop a plan for how you can move forward.
Conversion rate optimisation can be a tricky business to navigate. Thankfully it’s a job we love! We’ve spent years uncovering what works, what doesn’t, how to find gaps, and where to implement improvements that really move the dial for your business.
You’re in the right place! Let’s chat and see how we could help you make your conversion rates sing.
Need to finally get all your ducks in a row and get cracking with your customer journey? Ready to invest in a process that will get you the clarity you need to have highly qualified leads, better conversion rates and happier customers that stick around for longer?
You’re in the right place! Let’s chat and see how we could help you make your customer journey a reality. We’ll help you combine behaviour, life cycle marketing and your own unique processes into a world class customer journey.
The Marketing Automation
Academy
If the budget is a little tight, and you need to get going - the Marketing Automation Academy is for you, at only £37 + VAT per month, it’s all the power of a Ninja in your pocket but at an insanely affordable price
It can be really hard to put the growth of your business ahead of other day to day jobs and activities. Somehow the things you know you need to do always end up at the bottom of the list.
We know that the key to succeeding with marketing automation is incremental improvements. We designed our Academy around small challenges you can do every 3 weeks to get stuff done. Let’s tick things off and make progress on what matters.
Need to upskill and improve your marketing know how? Want the training, tools and challenges to get you there?
The Marketing Automation Academy vault has over 60 videos covering the foundations of buyer psychology, marketing automation and that customer journey. Join us to get access to all the videos, a community and live training.

We Know What We’re Talking About
Don’t just take our word for it though! We’re a multi award winning agency. We travel all over the world to speak about buyer psychology, marketing automation and the customer journey. We wrote the award winning and best selling book ‘Hack The Buyer Brain’. We’re a bunch of brainiacs and we’re not scared to shout about it!
All that aside, the most important thing is that we have a fierce passion for what we do. We love seeing businesses thrive through automation. We especially love seeing the spark alight in people’s eyes when they really get it. That’s what gets us out of our cosy beds in the mornings
Our recent awards





How We Work
Times are a changin! While ninjas have a central office, we all work remotely from our home offices in the United Kingdom.
This allows us to work from anywhere on the planet we have an internet connection. We work normal business hours, with a wonderfully global client base.
Unless we’re running a workshop or speaking at an event, we won’t usually meet you in person. But we still have face-to-face meetings via video calls with most clients. We manage your project with careful project planning, structured calls over Zoom and clear, open communication.
MEET THE TEAM
The Automation Ninjas team is here for you to help you achieve all your marketing goals, but who are the Ninjas?
Check us out in our full glory...

Kenda
Founder Ninja
Kenda is the head honcho. She works on the super-advanced marketing automation needs but predominantly is the brains behind your core strategy. She does the public speaking and the book writing - making marketing come alive with buyer psychology.

Mike
Managing Director
Mike does a lot of work behind the scenes but is primarily focused on advanced integration and complex implementation. Mike’s the captain at the helm of tech connectivity and will handle your deep data diving and analysis. He’s also exceptionally skilled at fault finding, and can often be found wrapped up in troubleshooting.

Lucy
Head of Creative
Lucy is a dab hand with implementation but her main focus is creativity and design. As the head of creative, Lucy supports clients with their design strategy and adds pizazz to everything she touches. She makes things look amazing - like formatting your lead magnets and emails, but also likes getting into the nitty-gritty of campaigns.

Ashton
Content Manager
Ashton is our content manager. She lives and breathes everything content and high-level strategy. She is process driven and utilises clarity calls to make sure everything is on the right track. You can always find her writing content of some sort and polishing it to perfection. When content needs Ninjafication, Ashton will be on the case.

Jojo
In-house Copywriter
Jojo is our incredible in-house copywriter. Alongside producing interesting and engaging content for us Ninjas, Jojo puts her gift for great writing into creating content for clients. She loves working closely with our clients to embody their tone of voice and bring their brand stories to life.

Debbie
TAYA Blog Specialist
Debbie is responsible for our lead magnet magic and content distribution. You might not come into contact with Debbie, but she helps us experiment with and hone our strategies before we pass them onto you. She's also a phenomenal content producer, helping us optimise and push the boundaries of our strategy.