About the Ninjas

Find out about how we help…


Feeling a little curious? Want to know who we help, how we do it and why? Check out this video from our founder Kenda Macdonald

She’ll run you through our secret sauce: the process we use to help you get better quality leads that convert highly to become engaged customers that stick around for the long run.

Meet The Ninjas

We’re a team of experts in buyer psychology, marketing automation, marketing strategy, copywriting, conversion optimisation, email strategy and design and more.

As an enthusiastic band of ninjas and a multi award winning agency, we’re constantly pushing the boundaries of marketing automation. Ensuring you get the most efficient and effective strategies and campaigns.

Automation Ninjas Team

Problems We Solve

Marketing Automation

You don’t know where to get started

Not sure where to get started? Stuck in a bit of a rut? Totally overwhelmed with a million things you know you need to do and you don’t know where to go and what to do?

That’s OK! We specialise in all things behavioural automation. Hop on a call with us and we’ll help point you in the right direction (even if that’s not with us - we’re nice like that). We’ll help you suss out what you need to do to get started and get results from the get go.

You know you need it but…

You know you need all this malarkey but… You’re just so busy! You don’t have the time or the energy to figure it all out and make it work…

We get it! The cobbler always has the worst shoes right? It’s hard to focus on your business, especially when you have so many demands on your time already. We’ll show you how you can clear some of your plate so you’re focusing on the things that are important and help you move your business forward. Have a chat with us and we’ll help uncover your path to success and where you can get started easily. 

It’s not working 🙁

You’ve got some automation in place, you have a few of the systems, processes and campaigns and yet… Crickets. It’s just not doing what it needs to do.

We’ll help you figure out what’s going on, where you can improve, where the gaps are and what you can do to optimise. Our marketing therapy sessions are designed to help you diagnose what’s going wrong and what you can do about it. They’re free, y

You just need help getting it done

Don’t want to do it yourself? Tired of fighting with it all? Just want it to happen and want to know an expert is doing it in the best way possible?

This is our jam. We’ll help you get it nailed. Let’s have a chat, see what we can do to help, and help you get a plan in place to get it done (even if that means not working with us, we’re good like that). 

Buyer Psychology

What is Buyer Psychology?

Buyer psychology is the all the little bits of human behaviour around making a purchase decision. It’s the study and understanding of what is happening in the brain of your consumer when they are thinking of making a purchase. It has serious implications for your marketing, your conversion rates and your profits!

How do I apply it to my marketing?

The easiest way to apply buyer psychology to your marketing is to weave it into your customer journey. Check out all our resource on psychology in the customer journey here: (link to buyer psychology blogs)

What improvements will it make?

With clear insight on how your consumers are making buying decisions you’ll be able to:
- Pinpoint the exact content they want to see - increasing engagement with information and increasing traffic
- Provide the right steps in their journey for better quality leads
- Increase conversion rates
- Increase retention of customers as well as higher customer satisfaction, which means higher customer lifetime value
- Give you clarity and peace of mind that you’re doing the right things for your marketing and automation 

I don’t know where to start.

Don’t worry! You’re in the right place to get started. You can check out our free resources and blogs here: xxxx or get yourself a copy of Hack The Buyer Brain, which is all about how to use buyer psychology in your marketing. 

Lead Generation, Conversion & the Customer Journey

How do I get more leads?

Looking to get more leads into your process? This is one of the most common challenges businesses face.

If you want more bespoke and personalised advice, unique to you and your situation, get yourself booked on a marketing therapy session. It’s free, and you get to sit down with a Ninja and develop a plan for how you can move forward.

How do I engage my audience?

Keeping an audience, leads and customers engaged can be a challenge. Luckily it’s one we see often, and can be solved with some best practices and a little bit of elbow grease.

But if you want more bespoke and personalised advice, unique to you and your situation, get yourself booked on a marketing therapy session. It’s free, and you get to sit down with a Ninja and develop a plan for how you can move forward.

I need to improve my conversion rates

Conversion rate optimisation can be a tricky business to navigate. Thankfully it’s a job we love! We’ve spent years uncovering what works, what doesn’t, how to find gaps, and where to implement improvements that really move the dial for your business.

You’re in the right place! Let’s chat and see how we could help you make your conversion rates sing. 

I need a customer journey

Need to finally get all your ducks in a row and get cracking with your customer journey? Ready to invest in a process that will get you the clarity you need to have highly qualified leads, better conversion rates and happier customers that stick around for longer?

You’re in the right place! Let’s chat and see how we could help you make your customer journey a reality. We’ll help you combine behaviour, life cycle marketing and your own unique processes into a world class customer journey.

The Marketing Automation

I need to get automated, but I’d like to do it myself

Not everyone wants to hand their automation over to someone else. You’d like to manage it yourself, and you’d like to know the ins and outs of how it works, what to do and when. But you want to make sure that you’re learning from people that have real world experience and utilise a strategy that works.

This is exactly why we created the Marketing Automation Academy. It’s got all the foundational strategy and know how that you need to create your own world class automated customer journey - based in behaviour and years of hands on experience. 

I don’t have the ££’s to get help making it all happen

If the budget is a little tight, and you need to get going - the Marketing Automation Academy is for you, at only £37 + VAT per month, it’s all the power of a Ninja in your pocket but at an insanely affordable price

I need to make incremental improvements...

It can be really hard to put the growth of your business ahead of other day to day jobs and activities. Somehow the things you know you need to do always end up at the bottom of the list.

We know that the key to succeeding with marketing automation is incremental improvements. We designed our Academy around small challenges you can do every 3 weeks to get stuff done. Let’s tick things off and make progress on what matters. 

I need the training, tools and know how to get it done

Need to upskill and improve your marketing know how? Want the training, tools and challenges to get you there?

The Marketing Automation Academy vault has over 60 videos covering the foundations of buyer psychology, marketing automation and that customer journey. Join us to get access to all the videos, a community and live training. 

We Know What We’re Talking About

Don’t just take our word for it though! We’re a multi award winning agency. We travel all over the world to speak about buyer psychology, marketing automation and the customer journey. We wrote the award winning and best selling book ‘Hack The Buyer Brain’. We’re a bunch of brainiacs and we’re not scared to shout about it!

All that aside, the most important thing is that we have a fierce passion for what we do. We love seeing businesses thrive through automation. We especially love seeing the spark alight in people’s eyes when they really get it. That’s what gets us out of our cosy beds in the mornings

Our recent awards

How We Work

Times are a changin! While ninjas have a central office, we all work remotely from our home offices in the United Kingdom.

This allows us to work from anywhere on the planet we have an internet connection. We work normal business hours, with a wonderfully global client base.

Unless we’re running a workshop or speaking at an event, we won’t usually meet you in person. But we still have face-to-face meetings via video calls with most clients. We manage your project with careful project planning, structured calls over Zoom and clear, open communication. 


The Automation Ninjas team is here for you to help you achieve all your marketing goals, but who are the Ninjas?
Check us out in our full glory..


Founder Ninja

Kenda is the head honcho. She works on the super-advanced marketing automation needs but predominantly is the brains behind your core strategy. She does the public speaking and the book writing - making marketing come alive with buyer psychology.


Managing Director

Mike does a lot of work behind the scenes but is primarily focused on advanced integration and complex implementation. Mike’s the captain at the helm of tech connectivity and will handle your deep data diving and analysis. He’s also exceptionally skilled at fault finding, and can often be found wrapped up in troubleshooting.


Head of Creative

Lucy is a dab hand with implementation but her main focus is creativity and design. As the head of creative, Lucy supports clients with their design strategy and adds pizazz to everything she touches. She makes things look amazing - like formatting your lead magnets and emails, but also likes getting into the nitty-gritty of campaigns. 


Content Manager

Ashton is our content manager. She lives and breathes everything content and high-level strategy. She is process driven and utilises clarity calls to make sure everything is on the right track. You can always find her writing content of some sort and polishing it to perfection. When content needs Ninjafication, Ashton will be on the case.


In-house Copywriter

Jojo is our incredible in-house copywriter. Alongside producing interesting and engaging content for us Ninjas, Jojo puts her gift for great writing into creating content for clients. She loves working closely with our clients to embody their tone of voice and bring their brand stories to life.


TAYA Blog Specialist

Debbie is responsible for our lead magnet magic and content distribution. You might not come into contact with Debbie, but she helps us experiment with and hone our strategies before we pass them onto you. She's also a phenomenal content producer, helping us optimise and push the boundaries of our strategy.


Mike Browne – CEO – Picture This Ltd

I always love working with Kenda and her Ninjas. There’s no BS. They get straight to the point and are fantastic at asking questions that force me to think about my pipelines, sales ladders and funnels from a new, previously unconsidered angle.

This results in a great plan which can be easily implemented from the beginning.

Rebecca Mountain – CEO – Impetus Consulting

The Automation Ninjas are incredible. I had lagged behind in launching my elite coaching program, because the ONLY part I could not do was my Infusionsoft® CRM programming.

The Ninjas were outstanding – they got me up and running, which allowed me to make $70,000 in one week, with only a few hours of work because the entire thing was automated.

I have already recommended 3 people to them, and I’d recommend 3,000 more.

Emma Warren – MD – Elite Staffing Solutions

We started working with Kenda and her team a few months before the world ground to a halt through Covid-19. They created a bespoke plan for our team to work to in order to improve our marketing and automation of lead generation.

They have held my hand through ensuring we produce meaningful content week in, week out and are always on hand to give advice and support.

They have revolutionised the way we look at communicating with our prospects and existing clients and every aspect of our marketing. I cannot recommend them highly enough!

Karen MacFadyen – CEO – CakeCoachOnline

372% increase in monthly sales, 266% more contacts on my list, 139% more customers.

The stats say it all.

Automation Ninjas are an essential part of my business.

Laura Card – Head of Brand and Lead Generation – Manpower

Kenda took the time to really understand our business, pointing out where we could increase the efficiency of the work that we’re doing in marketing.

I came away with some great food for thought, without the heavy sell.

Carol Clark – The Doggy Doctor – Down Dog Training and Behaviour

I’ve now got ideas for nurture campaigns, know how to deal with objections (and give outstanding offers) and the re-engagement one.

The Academy sessions are very informative, full of really important information – and great fun too. Every small business owner should join!

Arfa Iqbal – Digital Marketing Consultant

We’ve been working with Kenda on improving our list engagement and sales and a fundamental part of this process has been getting the avatars right and optimising campaigns to ensure we’ve got our customer journeys clearly defined.

We’ve seen our sales improve month on month with no signs of stopping, which is absolutely fantastic!!

If you’re serious about growing your business, I highly recommend you work with The Ninjas.

Tracey Tait – Marketing Training & Consultant – traceytait.com

Since joining the Academy I have a better grasp of my customer journey. Kenda is helping me to create that seamless customer journey I’m after.

Should you join the Marketing Automation Academy? Abso-blinking-lutely if you want your best ever mapped out customer journey AND marketing automation to support it.

Rin Hamburg – Founder & Creative Director – Rin Hamburgh & Co

If you’re looking to up your automation game but you aren’t ready to bring the experts in to do it for you just yet, joining the Marketing Automation Academy is a no brainer.

Firstly, you’ll get access to literally everything you need to know to implement your own marketing automation strategy.

You’ll also be able to join in with the living training and challenges, which are invaluable for keeping you on track.  Kenda is not only an expert at what she does but a fantastic teacher – encouraging, fun and full of practical tips and helpful feedback.