Hack The Buyer Brain
Modern Marketing is Broken
Consumers Are Fed Up. Could buyer psychology hold the key to survival?
"By the end of this book, I nearly had a notepad full of notes that I started implementing the next day. In a subgenre that has too often showed marketers a lot, but only told us a little, Kenda breaks the mould. A must read for those striving to be a complete marketer."
George Fox CEO and Marketing Director
The human brain evolved to survive, not to buy things
This is a huge problem. Modern marketing doesn't account for the survival brain and its eccentricities.
Hack The Buyer Brain aims to change the way you look at marketing by helping you understand the consumer brain, its motivations and behaviour for better marketing.
- Provides an understanding of why consumers do what they do
- Breaks down and covers the science and data behind these insights, keeping it simple and easy to action
- Combines behaviour, marketing strategy and content together to help you generate more leads, convert better customers and build longer customer lifetime value
- Includes varied examples and case studies of real businesses succeeding with the strategy laid out
Just because you’re not a neuroscientist shouldn’t mean that you can’t access the awesome advances that buyer psychology has gone through, and use it in your marketing.
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ABOUT THE BOOK
What You'll Learn:
How consumers pay attention and understand marketing
How to craft your messaging and marketing strategy to take behaviour into consideration
The exact formula your consumers' brains use to decide whether or not to purchase your products
Why content marketing works and why you should be focusing on the content your consumers want to see
How to design and structure your customer journey so that it’s optimised for behaviour
Along with many more insights that you’ll gain from buyer psychology, neuroscience and a consumer-led marketing approach.
This book aims to make advances in our understanding of our brains accessible, and provide a strategic structure that you can use to craft your own behaviourally driven marketing strategy.
Businesses are overwhelmed by an onslaught of advice and tactics, instead of re-inventing the wheel, Hack The Buyer Brain suggests that we follow science and consumer behaviour to create modern marketing that actually works.
Who Should Read It:
This book is for the business owners and marketing geeks that want ethical strategies that cut through the noise.
It’s for businesses looking to generate high-quality customers that stick around for longer and have healthy customer lifetime value.
It’s for those of us who dared to believe that you could be moral and make a profit.
And ultimately, it’s for businesses that care about their customers and want those customers to have an awesome experience.
If you’re looking to be a better marketer - this book is for you.
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ABOUT THE BOOK
About the Author
Kenda Macdonald is a forensic psychology major, and the founder of Automation Ninjas - a marketing automation agency specialising in behavioural marketing automation. She is an international public speaker, an award-winning entrepreneur and businesswoman, and doting cat mom.
Having studied psychology, and worked in marketing automation, she saw firsthand how "modern" marketing doesn't take consumer behaviour into consideration. Businesses don't design for consumer experience.
In part, this is because buyer psychology and academia can be so inaccessible. Marketers that have brought psychology into the mix, often only bring in the basics. There is a treasure trove of information out there, waiting to be useful to businesses that care and are striving for the best for their consumers.
Over years in the field of marketing automation, insight through growing Automation Ninjas into a multi award-winning agency and becoming the UK's leading behavioural marketing agency through this behaviour first approach, Kenda has distilled her marketing knowledge and combined it with psychology proficiency. The results for her clients have been phenomenal.
Now it is time to unleash that information to the wider business communities. That is the purpose of Hack the Buyer Brain. It is an endeavour to bring marketing and psychology closer. Close enough to be accessible for passionate businesses looking to get ahead with their strategies.
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