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Hack The Buyer Brain
Best Selling Book by Kenda Macdonald
Modern marketing is BROKEN. We evolved to survive - not buy things online. The way the brain is wired can ruin even the most carefully planned marketing. Understand how it all works with insights from neuroscience and psychology - all made accessible and actionable within our world class framework.
"By the end of this book, I nearly had a notepad full of notes that I started implementing the next day. In a subgenre that has too often showed marketers a lot, but only told us a little, Kenda breaks the mould. A must read for those striving to be a complete marketer." George Fox, CEO and Marketing Director.
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