Hack The Buyer Brain

By the end of this book, I nearly had a notepad full of notes that I started implementing the next day. In a subgenre that has too often showed marketers a lot, but only told us a little, Kenda breaks the mould.
A must read for those striving to be a complete marketer.

George Fox

CEO and Marketing Director

The human brain evolved to survive, not to buy things

The human brain evolved to survive, not to buy things

This is a huge problem. Modern marketing doesn't account for the survival brain and its eccentricities. 

Hack The Buyer Brain aims to change the way you look at marketing by helping you understand the consumer brain, its motivations and behaviour for better marketing. 

This book:

  • Provides an understanding of why consumers do what they do

  • Breaks down and covers the science and data behind these insights, keeping it simple and easy to action

  • Combines behaviour, marketing strategy and content together to help you generate more leads, convert better customers and build longer customer lifetime value

  • Includes varied examples and case studies of real businesses succeeding with the strategy laid out

Just because you’re not a neuroscientist shouldn’t mean that you can’t access the awesome advances that buyer psychology has gone through, and use it in your marketing.  

ORDER YOUR COPY NOW
On Amazon:

Amazon Button (via NiftyButtons.com)

Amazon Button (via NiftyButtons.com)

Or Directly From us:

​Hack The Buyer Brain combines the latest revelations in behavioural science with immediately applicable marketing strategies and tactics. In my opinion, this is the most practical and helpful book in the buyer psychology and marketing subgenre.

Kenda consistently unpacks consumer psychology and the stages of the buying process in an eloquent, accessible and enjoyable way. Perhaps the biggest takeaway from this book crammed-full of hidden gems is the attention Kenda pays to the consideration phase that consumers go through. Not all purchases are created equal. Low expense, low stake purchases have the shortest consideration stage, whereas high expense, high stake purchases may warrant lengthy consideration. And that’s okay. Kenda argues that marketers should focus on behavioural selling and tracking engagement. Collectively, marketers should welcome and respect the need for consumers to research and consider purchases.

For too long, people have felt disconnected and deceived by salespeople. The lack of trust has led to research-obsessed consumers that want to be helped in their problem-solving, not sold to. Hack The Buyer Brain welcomes the shift to consumer power, and tells marketers not to fear.

Kenda’s lifecycle marketing plan redefined how I thought about marketing. As I continued through each chapter that carefully walks through each steps including the psychological context, marketing frameworks and case studies, I realised that embracing the buyer process and not attempting to constrain it, would be a path to business success.

By the end of this book, I nearly had a notepad full of notes that I started implementing the next day. In a subgenre that has too often showed marketers a lot, but only told us a little, Kenda breaks the mould.
A must read for those striving to be a complete marketer.

George Fox
CEO and Marketing Director

What You'll Learn: 

What You'll Learn: 

  • How consumers pay attention and understand marketing
  • How to craft your messaging and marketing strategy to take behaviour into consideration
  • The exact formula your consumers' brains use to decide whether or not to purchase your products
  • Why content marketing works and why you should be focusing on the content your consumers want to see
  • How to design and structure your customer journey so that it’s optimised for behaviour

    Along with many more insights that you’ll gain from buyer psychology, neuroscience and a consumer-led marketing approach.


    This book aims to make advances in our understanding of our brains accessible, and provide a strategic structure that you can use to craft your own behaviourally driven marketing strategy.


    Businesses are overwhelmed by an onslaught of advice and tactics, instead of re-inventing the wheel, Hack The Buyer Brain suggests that we follow science and consumer behaviour to create modern marketing that actually works.

Who Should Read It: 

Who Should Read It: 

This book is for the business owners and marketing geeks that want ethical strategies that cut through the noise. 

It’s for businesses looking to generate high-quality customers that stick around for longer and have healthy customer lifetime value.


It’s for those of us who dared to believe that you could be moral and make a profit.


And ultimately, it’s for businesses that care about their customers and want those customers to have an awesome experience.


If you’re looking to be a better marketer - this book is for you.

I'm a fifty-something marketing Sales and marketing Veteran. I am a Managing Director and a speaker, a marketing nerd and a big fan of Kenda Macdonald.

Hack The Buyer Brain (HTBB) is a journey into the mind of an expert in marketing automation and as such it's not a journey I wanted to miss. I know Kenda and I'm proud to call her a friend. She's completely obsessed by the psychology of selling and I swear, she thinks of little else most of the time.

Kenda is an accomplished speaker and an award-winning business woman...and I was being given the opportunity to download some of her precious, hard-earned knowledge. It was an opportunity I couldn't miss. I jumped on board that train just as soon as it pulled into the station.

I felt privileged. One rainy Saturday I sat down with a coffee, a manuscript of what would become Hack the Buyer Brain and a mind-mapping app to document what I thought were the key findings. Several hours and 10 coffees later, I had a huge mind map and I had changed...I was excited...I was a better marketer...I knew it.

So what's the book like and who is it for?

It's for all of us trying to get our heads around the complexities of marketing and sales in the digital world. We are all designing customer experiences -- and these experiences have to go well beyond the purchase. Hack the Buyer Brain provides a framework and a set of rules any marketer can follow. Since reading it, I have referred back to it often.

I study this stuff all the time but I found the HTBB experience educational, authoritative, well-researched and logical. Above all though it was compelling, I wanted to keep reading it. I read only really good books in one go. I refer back only to exceptional ones such as this.

Read it now to become a better marketer.

Paul Tansey

Managing Director
Intergage

ORDER YOUR COPY NOW
On Amazon:

Amazon Button (via NiftyButtons.com)

Amazon Button (via NiftyButtons.com)

Or Directly From us: