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What it is progressive profiling? Progressive profiling is a method of behaviourally segmenting your audience based on their interest and engagement with your content and sales materials. While it sounds like something you’d hear about on a cop drama TV series, it’s actually a really intelligent way to not only get more sales, but create happier customers. It’s
A few weeks ago I started writing a blog on what tags are and how they are used in Infusionsoft, and Infusionsoft by Keap. I realised that there were so many different ways in which tags could be used, that I decided to split the post into two. We all love to sit down with a cuppa
Reading – a surefire way to stuff valuable insight into your brain. If you’re new to marketing, the time is NOW. You want to fill your brain with insight from experts. You want to get ahead of the curve and fuel this career move, or career beginning – whatever stage you’re at. In fact, the time is
Part one of a series of posts that help small businesses get the best ROI from marketing automation
Why are testimonials so important to your business? What value does a testimonial from a client add to your reputation? Not all testimonials are relevant and not all testimonials are created equally. Testimonials that offer shoddy quality can actually drag your business down. People don’t respond to lack lustre standards. Because of this, it’s super important that we know;What
In this blog I’m going to explain what tags are and show you some of the different ways they can be used in Infusionsoft, and Keap by Infusionsoft. The main difference between Infusionsoft, and Keap by Infusionsoft, is that Infusionsoft and Keap by Infusionsoft store all of your contacts centrally, which means that they can all
