Marketing automation is an amazing tool for businesses to get organised and grow leads and sales. We're going to discuss how you can dominate your automation, with a sprinkle of ninjafication.
In the beginning there was marketing. Marketing will always be a thing. A product or service is created because there is a market for it, and you need to get it in front of the face of the ideal market for your audience for them to buy it.
So marketing is created to market your product to your market.
If you’re incredibly lucky, you will simply launch your product, and it will be amazing and everybody will hear about it and buy it without you having to create a lot of marketing.
This is as rare as dodo poop. So businesses like yours work tirelessly to create the best marketing they can to generate interest, drive traffic and get the product out there to the target audience.
Marketing can be hard work. You have to learn what it is that your customers are looking for, where to find them and what to show and tell them in order for them to realise that yours is the product they need. Without being cheesy or overbearing...
Then you have to create every piece of marketing perfectly and deliver it. It must be successful, or it’s a waste of time and money.
The pressure is on then.
So what is marketing automation? And how does it fit into the picture?
You’re probably using some form of marketing automation already. If you’ve created an email to go out to your prospects, and you don’t want it to go at midnight - when you’ve finally reached that creative surge that has eluded you all day - and scheduled it for 8am tomorrow, then you’ve automated some marketing.
Marketing automation is a catchword for all the tools and platforms that allow you to schedule emails and social posts, create tasks for the team, segment your list, create follow up sequences, give you reports on vital KPI’s, create Facebook audiences for your ads, update your CRM with hot leads, simplify your sales process and even take payments.
Learn more about marketing automation here if you are new to the hood.
In a nutshell, great marketing automation can help you build, deliver and schedule an ideal customer journey.
Marketing Automation Domination is our 6 month programme. It's been handcrafted over years of building our own marketing strategy and working with clients to create and implement theirs.
It's proven to be a tasty recipe for success. We leave out the unnecessary ingredients that don't actually add anything... and it's surprisingly simple (and effective) when you've stripped all the pointless stuff out!
Marketing Automation Domination (MAD)
You may already have some marketing automation platforms for your business. Perhaps you use them really well, and are getting great results. Perhaps the only time you realise you have the platforms is when you are doing your quarterly return, and the subscription fee turns up again. You think about cancelling it, but you know you really should use it for what you bought it for.
Marketing automation has HUGE potential in your business, no matter what you do.
We’ve helped people that sell one single machine, real estate companies, e-learning businesses, clothing stores and many more. So if you already have it in your business, make sure that you are getting the absolute most out of it.
Don’t just send one newsletter telling your audience all about your latest thing, use it to educate and empower your audience, help them see you as the expert and put your business firmly in the minds of your potential customers.
Launching a finished project and seeing people come into your system, open emails, click on ads, get in contact and buy your amazing product is a massive buzz, and one that we love being there for.
Not launching a project because you haven’t worked out what all the things in software do, haven’t written the emails, and don’t know what to write, sucks.
To dominate your marketing automation, you need a solid goal, a robust strategy, a bomb-proof plan to deliver that strategy, and people with experience and creativity to make it all happen.
Oh, and someone to kick your butt to level up and get your part of the process done.
That’s why we created the MAD programme. To be there for you if you don’t have all those things to hand.
Where to start with marketing automation
Not knowing where to start with marketing automation is one of the biggest reasons that it is not adopted in a business.
There are so many platforms out there that perform similar functions, it’s just a case of designing your journey and looking for the right platform at the right price for your business.
There are over 8,000 platforms in the marketing automation sphere.
It’s not possible to learn everything about every marketing automation platform, but once you have as much experience in the major players as we do, it’s a fairly straightforward decision choosing the right platform.
There are only so many different actions that can be performed by a platform. HubSpot is huge in the complexity it can offer (and some say in price). Whereas ActiveCampaign is much simpler, with a more limited arsenal of gadgets. Yet it is still hugely powerful - if you implement a fantastic follow up and sales campaign where there was nothing before.
What to do if you don't know where to start...
Reach out to the Ninjas. That's what we're here for.
You don't need to commit right away - we'll figure out what's the best path for your business.
If you're ready to dominate, then we jump straight into pulling apart your current strategy - looking at what works and what doesn't. Most important we will plan out your existing customer journey. Even if you can't picture this right away, we will tease out the information to map it out. You'll find everything much easier to follow when you can see it. Once we start adding numbers in, your businesses priorities become really clear.
From here we will review where we can, and should, make improvements.
It could be that you are getting a huge amount of people coming to your site, or like your page, but nobody buys anything - so we look at your messaging and your calls to action.
Not getting any visitors? We’ll get deep into your website with an audit, and check what content you have on there, and how well it’s optimised to attract people that should be interested in your product or service.
If your audience is signing up for your newsletter in good numbers and still not buying, we’ll look at your follow up as part of the customer journey analysis.
Don’t know who your target audience is? We can help you with that too.
Don’t understand the software? Maybe you don’t need to, we can either help you learn, work out who on your team will do it, or we’ll just jump in and do it for you.
There's lots of options to tailor this programme to you, it's not one-size-fits-all. But, the foundations will be the same, because we know what every great strategy should be built upon.
If I sign up to MAD, do I have to write all the content?
Don’t have anyone to write for you? Been planning on writing content but been too busy and not know where to start on it?
We can give you ideas and templates to write them yourself, or if you can’t find the time or don’t want to - yup, we can write emails, for a whole bunch of different niches.
It can be hard to let go of the content creation, we understand, but we have ways of extracting information from you, working out how to structure the copy and then hammering the keyboard until your awesome new copy appears.
Does that mean that you do it all for me?
Marketing Automation Domination is not one sided.
We do a lot of the heavy lifting, but you won’t be handing your entire marketing division over to us. We’ll fill the gaps that you have, and you’ll be completely involved in the project.
There will be questions, many questions that we’ll ask you. It will give you massive clarity on what you’re doing to create the best marketing and the automation thereof.
There will be some work for you and/or your team - We’ll have regular calls with you, and if your team is creating the content then we’ll set deadlines with you and help you keep to them.
We will help you set up your marketing automation, and we can implement it for you, but the end goal is always that you have a system that you are in control of and that someone on your team knows how to operate, create and iterate with.
MAD is here to help you achieve:
- Better understanding of your audience and customers
- Better online visibility with cracking content across multiple channels
- Better calls to action, delivering more and better leads
- Awesome follow up campaigns to help those leads interact with you
- Segmenting your audience for more effective and personalised messaging at the right time
- Compelling sales messaging
- Tracking and reporting on the performance of your content
- Time saved on manual data entry, tasks and scheduling
- Best practice in using the tools and platforms.
So now you know what it is, all you need to know is how to get it?
Simple - hit the button below, and talk to us.
We promise we won’t try and sell you something that is not completely right for your business.
If we’re the right fit, we’ll get started super quick, and you’ll feel awesome excited for your business.
Contact us now for a free MAD consultation.