Marketing Automation Domination

Behavioural Customer Journeys Intelligently Automated.

The Strategy that Gets You Better Quality Leads and Happier Customers that Spend More Money. 


MAD is our flagship, all encompassing 6 month service for designing and implementing your perfect customer journey. It’s all about giving you the best competitive advantage with a supreme behavioural journey.

In MAD we combine behaviour planning, marketing automation and content strategy to create a bespoke customer journey for your business. 

Each journey is designed for your unique business needs to:
> Land more high quality leads
> Increase customer conversions
> Improve the MQL to SQL transition
> Get better campaign engagement
> Reduce the cost of marketing services
> Increase customer loyalty and retention.

Whether you’re just getting started and need a plan on what to do and where to begin, or you’re an advanced journey ninja and are looking to level up with progressive profiling and engagement triggers – MAD allows us to tailor your journey to your needs.

The Automation Ninjas are incredible. I had lagged behind in launching my elite coaching program, because the ONLY part I could not do was my Infusionsoft® CRM programming.

Kenda, Michael and Mel were outstanding - they got me up and running, which allowed me to make $70,000 in one week, with only a few hours of work because the entire thing was automated.

I have already recommended 3 people to them, and I'd recommend 3,000 more.

Rebecca Mountain

CEO - Impetus Consulting

372% increase in monthly sales, 266% more contacts on my list, 139% more customers. The stats say it all - Automation Ninjas are an essential part of my business.

Karen McFadyen

CEO - CakeCoachOnline

What could MAD look like for you?

  • Review and analysis of your current customer journey
  • New bespoke customer journey roadmap and strategy
  • Audits, critiquing and feedback of content you create
  • A data driven, SEO-rich, behavioural content plan
  • Guidance on best practices and our proven methodology
  • Access to our templates, including campaigns & lead magnets
  • Flowcharts and documentation for every campaign we create
  • Data analysis, interpretation and reporting strategies
  • Content creation, campaign and lead magnet design (where applicable)
  • Customer lifetime value analysis and optimisation (where applicable)
  • Automation set up, implementation and training (where applicable)

Over 6 months we will design and craft your ideal customer journey. You will leave with a minimum of four strategic campaigns, two lead magnets and clarity as to where to go next. You will understand your consumers needs, what to provide to get opt-in and conversion and what they need to stay engaged. MAD is your all encompassing marketing automation service. 

Marketing Automation Domination
Comes in 3 Levels

All Levels Include:

Customer Journey Planning

Awareness Journey Planning

Behavioural Content Plan

Strategy, Flowcharts and Documentation

Access to our Templates and Structure Archive

Bi-weekly Calls & Strategic Consultancy

Here Are The Three MAD Levels You Can Choose From:

MAD Consultancy

This is primarily consultancy-based. We teach you the strategy (why & how), and provide you with pre-designed, in-depth templates, expert feedback and lots of guidance. You will create your own content and implement your campaigns, but all with our hands-on support.

MAD Plus

Alongside consultancy, you have the option to choose content creation & design, or campaign implementation as an extra. You will still contribute - your vital input is always required - but we can manage the things that take a little more time or expertise.

MAD Fully Loaded

This is where we do the bulk of the work for you. We still have our regular consultancy calls and require your input and expertise, but we will write, design and implement the campaigns and lead magnets in your automation system - making light work for your team.

Our Process


Buyer Behaviour


World Class Framework


Compelling Content

Who is MAD for?

MAD is for businesses that are ready to put the pedal to the metal and get their marketing automation to shift up a gear.

It’s for businesses that feel a little lost with automation, and want to set the foundations firmly in place to start on the right foot.

It’s also for businesses that want to enhance what they already have in place, level up and get clever with their customer journey.

It's for business that want to see their efforts come to fruition, and take the work seriously.

No matter where you are with your marketing automation strategy - MAD will transform your business, impress your leads and customers, and help you achieve awesome results. 

If you’re looking to get better quality leads, that convert higher, spend more money and are happier for longer - then MAD is for you. 

Send us your details using the form below and we'll get in touch to book in your free MAD consultation!

Frequently Asked Questions

How long does the MAD programme take?

Customer journeys can take years to perfect depending on their complexity. This is why we like to keep them simple and effective. We cap our projects at 6 months, and ensure that we’re working to a realistic set of objectives within that time period. We’ll happily continue working with you after 6 months, but we’ll chat about how that looks at the end of our project time together.

How long before I see Return on Investment?

On average our customers see ROI after 3 months. This is because the first few months get consumed by groundwork that we can build up from, and it’s around month 3 that the first significant pieces will be slot into place.

How does MAD compare to your other services?

MAD is our flagship, and as such is our leading package. When we put MAD together were creating a package that is affordable, and practical in implementation time. Because of this, if you were to purchase everything that goes into even the most basic MAD project individually, you’d pay easily twice the price.

Where do we start?

Every MAD project always starts with planning the journey. Once we know what your perfect journey looks like, we’ll work together to identify what the priority pieces are to get started. We’ll also choose some quick wins to help you get closer to ROI faster.

What happens at the end of the project?

When your MAD project is over you’ll have a few options available to you. You can:
1- Ride off into the sunset with your customer journey and live happily ever after, managing it yourself
2 – Get some help with the upkeep – we offer maintenance packages to help you keep on top of your workload
3 – Keep moving and shaking – if you’re looking to keep the magic flowing we offer a special service for those that are looking to stay at the top of their game

Who does all the work?

Work share depends on what you bring us in for. Strategy only means your team will be doing the work with our direction and support. Implementation and creation means we’ll help lift the burden and integrate with your team to get the work done.

What if I already have some of this in place?

No problem, we’ll audit the effectiveness of what you already have (if applicable), and will create a plan that integrates with your existing processes and systems. We will very often help optimise and improve on what’s in place where appropriate..

How do I work with your team?

We will always work directly with the boots on the ground to make sure the work is getting done. If we’re in a strategy only capacity we’ll set the work and help critique and optimise it. If we’re creating and implementing for you we’ll work closely with your team to get it right.

Do I need to use a specific platform?

Not at all! We have clients that use systems ranging from mailchimp through to Marketo.

Do you create content?

Yes we do. We offer this as a bolt on service for companies that need a little more help getting their journey singing.


The results of MAD can be pretty phenomenal. If you’re willing to put in the work. It can help revolutionise your marketing and your business.

Expect better quality leads, higher levels of engagement, a more seamless MQL to SQL transition and increased conversions.

Plus, your team will be full of newfound insights they can continue to build upon. 


Mike Browne – CEO – Picture This Ltd

I always love working with Kenda and her Ninjas. There’s no BS. They get straight to the point and are fantastic at asking questions that force me to think about my pipelines, sales ladders and funnels from a new, previously unconsidered angle.

This results in a great plan which can be easily implemented from the beginning.

Rebecca Mountain – CEO – Impetus Consulting

The Automation Ninjas are incredible. I had lagged behind in launching my elite coaching program, because the ONLY part I could not do was my Infusionsoft® CRM programming.

The Ninjas were outstanding – they got me up and running, which allowed me to make $70,000 in one week, with only a few hours of work because the entire thing was automated.

I have already recommended 3 people to them, and I’d recommend 3,000 more.

Emma Warren – MD – Elite Staffing Solutions

We started working with Kenda and her team a few months before the world ground to a halt through Covid-19. They created a bespoke plan for our team to work to in order to improve our marketing and automation of lead generation.

They have held my hand through ensuring we produce meaningful content week in, week out and are always on hand to give advice and support.

They have revolutionised the way we look at communicating with our prospects and existing clients and every aspect of our marketing. I cannot recommend them highly enough!

Karen MacFadyen – CEO – CakeCoachOnline

372% increase in monthly sales, 266% more contacts on my list, 139% more customers.

The stats say it all.

Automation Ninjas are an essential part of my business.

Laura Card – Head of Brand and Lead Generation – Manpower

Kenda took the time to really understand our business, pointing out where we could increase the efficiency of the work that we’re doing in marketing.

I came away with some great food for thought, without the heavy sell.

Carol Clark – The Doggy Doctor – Down Dog Training and Behaviour

I’ve now got ideas for nurture campaigns, know how to deal with objections (and give outstanding offers) and the re-engagement one.

The Academy sessions are very informative, full of really important information – and great fun too. Every small business owner should join!

Arfa Iqbal – Digital Marketing Consultant

We’ve been working with Kenda on improving our list engagement and sales and a fundamental part of this process has been getting the avatars right and optimising campaigns to ensure we’ve got our customer journeys clearly defined.

We’ve seen our sales improve month on month with no signs of stopping, which is absolutely fantastic!!

If you’re serious about growing your business, I highly recommend you work with The Ninjas.

Tracey Tait – Marketing Training & Consultant –

Since joining the Academy I have a better grasp of my customer journey. Kenda is helping me to create that seamless customer journey I’m after.

Should you join the Marketing Automation Academy? Abso-blinking-lutely if you want your best ever mapped out customer journey AND marketing automation to support it.

Rin Hamburg – Founder & Creative Director – Rin Hamburgh & Co

If you’re looking to up your automation game but you aren’t ready to bring the experts in to do it for you just yet, joining the Marketing Automation Academy is a no brainer.

Firstly, you’ll get access to literally everything you need to know to implement your own marketing automation strategy.

You’ll also be able to join in with the living training and challenges, which are invaluable for keeping you on track.  Kenda is not only an expert at what she does but a fantastic teacher – encouraging, fun and full of practical tips and helpful feedback.