Marketing Automation Domination

Behavioural customer journeys intelligently automated.

The Strategy that Gets You Better Quality Leads and Happier Customers that Spend More Money. 


MAD is our flagship, all encompassing 6 month service for designing and implementing your perfect customer journey. It’s all about giving you the best competitive advantage with a supreme behavioural journey.

In MAD we combine behaviour planning, marketing automation and content strategy to create a bespoke customer journey for your business. 

Each journey is designed for your unique business needs to:
Land more customer acquisitions
Increase customer conversions
Better customer engagement
Reduce the cost of marketing and service
Increase customer loyalty and retention

Whether you’re just getting started and need a plan on what to do and where to begin, or you’re an advanced journey ninja and are looking to level up with progressive profiling and engagement triggers – MAD allows us to tailor your journey to your needs.

The Automation Ninjas are incredible. I had lagged behind in launching my elite coaching program, because the ONLY part I could not do was my Infusionsoft® CRM programming.

Kenda, Michael and Mel were outstanding - they got me up and running, which allowed me to make $70,000 in one week, with only a few hours of work because the entire thing was automated.

I have already recommended 3 people to them, and I'd recommend 3,000 more.

Rebecca Mountain

CEO - Impetus Consulting

372% increase in monthly sales, 266% more contacts on my list, 139% more customers. The stats say it all - Automation Ninjas are an essential part of my business.

Karen McFadyen

CEO - CakeCoachOnline

What would MAD look like for you? Each project contains:

  • Auditing, critiquing and analysis of existing content and journeys
  • A full customer journey plan
  • Data driven and SEO rich content plans
  • Action plans that make implementation straight forward
  • Access to our best practices and template archives
  • Specific campaign planning and implementation for up to 4 campaigns
  • Flowcharts and documentation for each campaign
  • Content creation and/or optimisation
  • Data analysis, interpretation and reporting
  • Customer lifetime value analysis and optimisation (where applicable)
  • Automation set up, implementation and training (where applicable)

Over 6 months we will design and craft your ideal customer journey. You will leave with a minimum of 4 campaigns implemented and clarity as to where to go next. You will understand your consumers needs, what to provide to get opt-in and conversion and what they need to stay engaged. MAD is your all encompassing marketing automation service. 

Marketing Automation Domination
Comes in 3 Levels

All Levels Include:

Customer Journey Planning

Awareness Journey Planning

Data Driven Content Plan

Strategy, Flowcharts and Documentation

Access to Our Templates And Structure Archive

Bi-weekly calls To Keep You On Track

There Are Three Main MAD Packages You Can Choose From:

MAD Lite

A lighter version of MAD where we give you all the support and accountability you need to get things done, but you create the content and implement the campaigns in your marketing automation. 

MAD Content

Our most popular version of MAD, it has everything included in lite, but we write the content needed for your campaigns for you.

MAD Content + 

We do it all for you. We’ll create the content and build your campaigns in your marketing automation system. All you have to do is push go! We’ll provide training and documentation on how to use any of the systems we build for you.

Our Process


Buyer Behaviour


World Class Framework


Compelling Content

Who is MAD for?

MAD is for businesses that are ready to put the pedal to the metal and get their marketing automation to shift up a gear.

It’s for the businesses that are starting out with marketing automation and want to do it right.

It’s for the businesses that feel a little lost with their automation, and want to set the foundations firmly in place so that they can fly.

It’s for the businesses that are ready to enhance what they already have in place, and are ready to level up and get clever with their journey.

No matter where you are in your automation journey - MAD is a bespoke service that will help you get to your next level.

If you’re looking to get better quality leads, that convert higher, spend more money and are happier - then MAD is for you. 

Frequently Asked Questions

How long does the MAD programme take?

Customer journeys can take years to perfect depending on their complexity. This is why we like to keep them simple and effective. We cap our projects at 6 months, and ensure that we’re working to a realistic set of objectives within that time period. We’ll happily continue working with you after 6 months, but we’ll chat about how that looks at the end of our project time together.

How long before I see Return on Investment?

On average our customers see ROI after 3 months. This is because the first few months get consumed by groundwork that we can build up from, and it’s around month 3 that the first significant pieces will be slot into place.

How does MAD compare to your other services?

MAD is our flagship, and as such is our leading package. When we put MAD together were creating a package that is affordable, and practical in implementation time. Because of this, if you were to purchase everything that goes into even the most basic MAD project individually, you’d pay easily twice the price.

Where do we start?

Every MAD project always starts with planning the journey. Once we know what your perfect journey looks like, we’ll work together to identify what the priority pieces are to get started. We’ll also choose some quick wins to help you get closer to ROI faster.

What happens at the end of the project?

When your MAD project is over you’ll have a few options available to you. You can:
1- Ride off into the sunset with your customer journey and live happily ever after, managing it yourself
2 – Get some help with the upkeep – we offer maintenance packages to help you keep on top of your workload
3 – Keep moving and shaking – if you’re looking to keep the magic flowing we offer a special service for those that are looking to stay at the top of their game

Who does all the work?

Work share depends on what you bring us in for. Strategy only means your team will be doing the work with our direction and support. Implementation and creation means we’ll help lift the burden and integrate with your team to get the work done.

What if I already have some of this in place?

No problem, we’ll audit the effectiveness of what you already have (if applicable), and will create a plan that integrates with your existing processes and systems. We will very often help optimise and improve on what’s in place where appropriate..

How do I work with your team?

We will always work directly with the boots on the ground to make sure the work is getting done. If we’re in a strategy only capacity we’ll set the work and help critique and optimise it. If we’re creating and implementing for you we’ll work closely with your team to get it right.

Do I need to use a specific platform?

Not at all! We have clients that use systems ranging from mailchimp through to Marketo.

Do you create content?

Yes we do. We offer this as a bolt on service for companies that need a little more help getting their journey singing.


The results of MAD can be pretty phenomenal. If you’re willing to put in the work. It can help revolutionise your marketing and your business. It’s kind of a big deal.

Depending on what package you want to go for, we’ll either hold your hand, guide you step-by-step and keep you accountable. Or, if we’re creating and implementing for your we’ll work closely with your team to make sure we get it right. 


Mike Browne: Picture This Ltd.

I always love working with Kenda and her Ninjas. There’s no BS. They get straight to the point and are fantastic at asking questions that force me to think about my pipelines, sales ladders and funnels from a new, previously unconsidered angle.

This results in a great plan which can be easily implemented from the beginning.

Rebecca Mountain – CEO – Impetus Consulting

The Automation Ninjas are incredible. I had lagged behind in launching my elite coaching program, because the ONLY part I could not do was my Infusionsoft® CRM programming.

The Ninjas were outstanding – they got me up and running, which allowed me to make $70,000 in one week, with only a few hours of work because the entire thing was automated.

I have already recommended 3 people to them, and I’d recommend 3,000 more.

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